Sidewalk Circuit
BRIGHTENING UP YOUR DAY AND HEALTH IN FOUR SIMPLE STEPS
Sidewalk Circuit is a pop-up interactive intervention placed in Union Square NY for all passersby to really have a break during their day, meet new people and have fun while exercising.
ROLE
Research / Experiential Marketing / Brand Strategy / Testing
COLLABORATORS
Siddhant Goyle, Ching-Yi Lo, Regena Reyes
“28% of Americans or 80.2 million people, aged six and older are physically inactive.”
— U.S. Department of Health & Human Services
HOW IT WORKS
THE PROBLEM
USER PERSONAS AND STORYBOARDS
USER TESTING
DIFFERENTIATION STRATEGY
This sidewalk circuit can be differentiated as an experiential marketing strategy for brands that promote healthy living; salad bars, Athleisure brands, gyms, yoga studios, whey protein brands, boot camps, and various other categories. Every time someone wins or finishes the circuit, they will receive a flyer with a discount code to encourage their participation in the company.
POTENTIAL PARTNERS
